SEO – Sydney Freelance

Local Search Engine Optimization (SEO) Tips

Cemil SEO June 6, 2022Local Search Engine Optimization, SEO

Implementing a sound Local Search Engine Optimization strategy is the best way to drive traffic (and potential customers) to your website in an effort to increase sales.

As a small business, having an online presence and being found online has never been more important than it has in the current business marketplace.

You do not need to be a small business that sells it’s products or services online, however in this tech-savvy world more and more consumers are turning to using the internet to find the services and products that they want before they leave their homes.

Below is a list of important Local Search Engine Optimization tips to perform on your website that may help you increase your customer base:

Register Your Website With All The Major Search Engines

The 3 major search engines, being Bing, Yahoo and of course Google all have their own Webmaster or Website service tools. You can create an account with each and submit your site to them.

Target Keywords Using Local Search Engine Optimization Techniques

Keywords are one of the most important aspects of Local Search Engine Optimization. Take for example if you are a florist in Sydney, Australia – you would want to target the keywords “Sydney florist” as that would be the primary search term that consumers would be searching for.

Do Not Over Use Keywords

There is a certain ‘sweet spot’ to the number of keywords that should be used per webpage. Over-doing it can actually work against you, so you should focus on using one keyword per page.

Build Quality Backlinks

Building off-page SEO content, or backlinks are a very important aspect of Local Search Engine Optimization. You can write articles, create videos and submit blog posts to other blogs to get backlinks. There are different kinds of backlinks such as one way links, two way links, reciprocal links, etc. These types of links all work differently and you should consult your SEO Consultant to create a sound SEO strategy.

Create Quality Content

When you use content on your website as part of your local search engine optimization strategy, try to make it as interesting and to provide a purpose or a benefit to the reader. The more useful, beneficial and interesting content that you create and longer visitors will remain on your site and the higher potential that they will become a return visitor and a customer.

Title Tags

Search engine use title tags to calculate the topic of your page and site as a whole. Using relevant title tags will aide in your local search engine optimization strategy.

Using all of the above advice will get you some really great SEO for your website, although there are more things you can do, that you can look into by performing a web search.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

Avoiding Scams when Working From Home

Cemil SEO June 6, 2022Avoiding Scams

Many people falsely believe that all work on the internet is a scam. This isn’t true.

Working from home is a great way to spend time with your family and have more control over your day to day life, and there are many great places to find online work.

This is never truer than in the case of freelance writers.

Here are some tips for avoiding scams when working from home.

Avoiding Scams by Using Reputable Freelancer Sites

Freelance writing jobs seem to be less scam-filled than other forms of online jobs. I am not sure why.

The biggest thing you have to watch out for in our business is being ripped off by a client who neglects to pay you.

Once you have a reputation you can set up your own profile with references and ask for payment in advance of your work. When first starting out however, you may not be able to request payment up front.

Going through a reputable freelancer service that either pays a flat rate per article or offers certain protection from clients who don’t pay is the best way to start out. Always check to see what the policy is before accepting work as this is a sure fire way of avoiding scams.

Avoiding Scams by Focusing on Payments

Another way to avoid scams is to set up a personal limit. Clients are apprehensive about paying up front because they don’t want you to scam them. There is a lot of mistrust out there.

However, since you are trying to avoid being ripped off yourself you need to set up some ground rules. For example, you can tell new clients that you have to be paid after 5 articles in order to set up a trusting relationship.

No client should have a issue with that as it shows that you are genuine and are here for the long-haul. Then you can increase it to ten, then twenty, and after that you would simply let the client pay you by the week or on their terms.

Of course every client is different and some cannot afford to pay up front for large orders. You may need to look at other avenues here hen avoiding scams.

Avoiding Scams by using Social Security Numbers

If you are an American citizen working for an American citizen you will have to fill out tax papers that include your social security number for each client that you make $600.00 or more dollars from.

Some clients want this to begin with; others are willing to wait till you hit that mark. Be cautious of this but understand it is the rule. Always keep copies of all 1099 that you fill out and retain the names and addresses of all clients that you work for.

If you are an Australian business you usually complete an order form or provide a receipt which contains your ABN. Your ABN is a unique identifier for your business and all business and tax dealings are carried out under this number, so make sure that you keep copies of everything.

These are only a few pointers into avoiding scams when working from home, however it pays to be diligent with all business transactions to ensure that you don’t end up losing more than you bargained for.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

How SEO Consulting Can Benefit Any Business

Cemil SEO June 6, 2022SEO Consulting

Whether you are a small business, a medium enterprise or even a sole-trader, the benefits of having an online presence are a must in today’s tech-savvy world. Obtaining SEO Consulting services can give your business the edge over your competition.

The days of creating a simple website to drive traffic have come to an end and the days of highly optimised websites and social networks are here. Being found online can be the difference between expansion of your business or the loss of clients to your competitors.

To ensure that your online estate is pulling its weight in driving leads, customers and growing your business, you should look at SEO Consulting to give you the advantage over your competition.

Many SEO consulting services provide you with strategies for using your current online estate to be easily found for the product or service that you offer.

SEO consulting services help you by performing Search Engine Optimisation or SEO Analysis on your current online estate and provide recommendations to gain higher search engine results on targeted keywords that your consumers are searching for.

In seeking a professional SEO consulting service, you should ensure that the SEO consultant reviews both On-Page SEO and Off-Page SEO. This ensures that the content on your website is written and published in such a way that it helps to achieve greater visibility with search results, while also ensuring that you are seen as a authority for your good or service.

Whether you are looking to build a strong online profile for your small business or increase your local market dominance, SEO Consulting services can provide you with a strategic online business plan to achieve the results you want.

In today’s current technology web-sphere, consumers turn to the Internet first and foremost to find what they are looking for. SEO consulting services by Sydney Freelance help the small business owner by ensuring that they are not left out from the potential customer base that exist online.

By receiving the appropriate SEO consulting advice and implementing the required SEO practices, you can:

Access a whole new marketplace for promote your product or service
Strategically target your local, regional or national market
Lower marketing and promotion costs
Track and measure your results

Sydney Freelance offers professional SEO consulting services, with SEO packages that incorporate proven and long-standing techniques, as well as new SEO strategies to give you that competitive advantage while providing cost-effective and strategically created SEO plan to suit your individual business.

If you are looking for SEO Consulting services for your website, contact Sydney Freelance.

Getting Over The Stigma Of Hiring A SEO Consultant

Cemil SEO June 6, 2022SEO Consultant

Sometimes people can be wary of hiring a SEO consultant, because they either don’t believe in the benefits of a properly optimised website or they simple don’t understand the jargon that many SEO consultants use.

There are many very successful people in business who use a SEO consultant to make their own web estate more efficient, cost-effective and generally operate better.

Why Hire an SEO Consultant?

The thing about SEO consultants is that they can take a look at your business website with an unbiased eye and determine the strengths of your web estate and identify the weaknesses to rectify them.

Think about SEO Consultants like an editor of a newspaper. When people write articles for the newspaper, often they can’t see the mistakes that they have made. The editor takes the article and fine tunes it to look and read the very best that it can.

Just because you have employed a SEO consultant it doesn’t mean that you do not have the skills to run your business. SEO Consultants look at your online presence with a critical eye and help you fine tune it. They help you to see what can be improved with your web estate, and what needs to be changed.

What To Look For Before You Hire an SEO Consultant

Some SEO Consultants only analyze and provide very little feedback (and probably change a very high cost). Ensure that any SEO consultant that you hire provides a full and detailed report on:

Issues with your current website setup
A strategy on how to remediate the identified issues
A strategy on how to out rank your competition

It is not always easy to hear, but the advice may help to advance your company. Hiring a SEO consultant helps people see that you care about your company enough to make every effort to make it stand out – and in this day and age you need to be using every tool at your disposal to stand out from the crowd.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

Get Yourself a Local Search Engine Optimizer

Cemil SEO June 6, 2022Search Engine Optimizer

Having a web presence online is not the only thing you need to do in order to drive traffic to your website, and a local Search Engine Optimizer knows the keys to success.

Now, one of the most familiar terms in “web speak”, SEO (Search Engine Optimisation) is a leading tool for webmasters and site marketers alike to really put a website out there and available for the public to utilize.

Simply put, it optimizes each search, per keyword, for the website desiring traffic to flow to it, specifically using a combination of items in order to put the website as one of the first results from input to a search engine.

What is a Search Engine Optimizer?

The person or company who handles SEO is called a Search Engine Optimizer. Depending on the reputation of the individual or company, it can alternately help your website succeed, through searches that are optimized, or fail; utilizing tactics that are unethical can ruin the reputation for a website, so you must be careful.

What Search Engine Optimizers Can Do for You

The methods used by search engine optimizers, in order to optimize a search for your website , can include the following:

Examination of your website, including its content and the way it has been set up;
Offering advice, from a purely technical aspect, largely to do with how well the website has been set up from a “back office” perspective;
Directly creating content for the site, to best optimize every search;
The development and maintenance of marketing campaigns for the website;
Research and development of keywords;
Educating the client on what SEO is and how it is being utilized for their website and
Offering professional advice regarding specific industry-related marketing

Should You Use a SEO Individual/Company or Yourself?

Bearing in mind that not all search engine optimizers are extremely knowledgeable on any of the above subject matter, it is important that you attempt at utilizing a well-known, reliable individual or company, if you are not going to perform the work yourself.

You can learn how to utilize SEO for your website’s search engine, but if you are not totally familiar with all aspects of it, including what is not considered ethical, then you really could damage both your company’s reputation, as well as put yourself in a fool’s light.

With proper education, and perhaps visiting some discussion boards to find out about the more ethical ways of utilizing SEO for marketing your website, your can be a successful campaign that not only will put your website in the top loading front page of potential client’s searches, but you can also keep learning as you go along, in order to put your website out time and time again as a top site.

Common Unethical Practices By Search Engine Optimizers

Two of the most unethical practices that search engine optimizers utilize are as follows:

“Shadow” domains – this involves redirecting traffic to sites other than the one initially desired. This is a common practice among unethical SEO individuals or companies.
“Doorway” pages – this involves placing links to other domains on a client’s site. It takes away from the ideal search capability of your site; it may redirect, additionally, to unsavory websites of the SEO or its clients.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

5 Search Engine Optimisation Secrets

Cemil SEO June 6, 2022Search Engine Optimisation

Search Engine Optimisation is the best way to drive traffic to your website, by using just a few tools.

Below is a list of 5 really important things to perform, with respect to SEO for your website:

Register With One Search Engine At a Time

Websites do not want you to register over and over again with them, nor do they want you to attempt any “mass” registration, since that would mean you could have a robot doing it for you.

Therefore, you always want to register with one website at a time, period. Give them ALL your information, especially all that they require in order to optimize the engine for your website to be searched for there.

Create a Unique Keyword for Each Webpage

This is really crucial, because even thought it might not seem important, the one keyword that each webpage has on it can be included in a sub search, which can place your website ahead of others, depending on what your keywords are.

Be as creative as possible, but also try to keep it different for each webpage, for uniqueness.

Do Not Over Use Keywords

Over-saturating with keywords will not help you out, unless you want your website to eventually be banned by a certain search engine. It is not unheard of for them to do so, either.

Their job being of a benign nature totally contrasts with over saturation and deliberate over placement of keywords, which is something that unscrupulous search engine optimizers do, as one of the many tricks that can place a higher “rank” above others.

Never use more than 15-20 keywords per web page, or you will get flagged for “keyword spam”.

Create Content That Flows

When you use content on your website in order to gain search engine optimisation, try to make it as interesting and flowing as possible. If you list things, they should make sense, for example.

You should always strive to have either yourself or whoever does your writing, do it in such a way as to keep the reader’s interest. This isn’t hard to do, with just a bit of creativity and of course great grammar and spelling.

Give The Search Engines What They Require

Search engines require a few things, in order to best work for you. The first thing to consider is title tags. These can be 60 or more characters, and carry a few keywords at best. Think of them as an introduction, to an article that has a title. The second item is header tags. They work a bit differently, as they are numbered 1 to 7, and search engines easily recognize them.

Be sure to include them, or you will not get the maximum optimisation you could get, were you to do so. Of course, keyword meta tags (as discussed above) are equally important, as are the placement of the one keyword per webpage, itself.

Using all of the above advice will get you some really great SEO for your website, although there are more things you can do, that you can look into by performing a web search.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

Search Engine Optimisation?

Cemil SEO June 6, 2022Search Engine Optimisation

What is Search Engine Optimisation

In the wonderful world of the Internet, specifically when it has to do with making your website the most searchable one on the planet, Search Engine Optimisation (SEO, as it is called) can make the difference between being searchable, but with 100 others, or searchable with 10 or 20 others.

It’s really that important for a website to consider this optimisation, since the whole idea is to drive traffic to your website.

The Definition of SEO

So, what is SEO, you might ask? Well, it is literally a way of making a website the most searchable it can be, by a combination of registering with search engines, utilizing certain criteria for maximum results, thus placing your website as highest-ranking as is possible.

It seems like it is very complex, but it really isn’t, once you get the hang of it.

The Importance of the Keyword

One of the most important components, with regard to SEO, is the keyword, which can be keywords, up to 15-20 per web page in order not to be flagged for “keyword spam” by a search engine.

It used to be, were you could pretty much get away with loading your web pages chock full of “keywords”, but now that search engines have started to search for this, with regard to keeping everything as fair as possible, it’s just best to keep to a maximum of 15-20, per web page, period.

This means if you have 5 articles on a webpage, you only want to put three keywords into each of them, period. If you want to put 10 articles on a webpage, then only 2 per article will get you by, in order to not be flagged as a “spamming” website.

Keywords should be as unique as possible and relevant to the material you are writing about, too.

Creating Unique Content: A Must

The content of your articles, when placing them with keyword saturation on a website, is very important. You don’t want something boring that no one can either care about or understand.

Your goal is to keep someone interested, informed and liking what you have to say.

Specific links, generating from the article, are what keep them interested further in products and services, so it is an absolute must that you keep the content flowing, informative and memorable to the person reading it.

What a Title Tags, Header Tags, and Keyword Meta Tags Are

Tags are just what they sound like: they are labels that, when working together, create the best ranking possible in the realm of Search Engine Optimisation. Each title tag can be at least 60 words, and can contain a few keywords.

This is kind of an introduction that can be put together. Header tags can be numbering 1-7, and should be done, because they are what search engines look for, so this is crucial to remember.

Think about the best, relevant information you can choose, when thinking about header tags.

Finally, keyword Meta tags are not to be overused, as was discussed previously; they need to be used only as much as is required, or they will get your web page or pages flagged, which is completely non-productive for SEO.

Seeing the importance of Search Engine Optimisation is a bit hard at first, since the science behind the search engine is a bit complex, and involved certain algorithms and other mathematical calculations.

The unique content of each web page will put your website up there above the rest, which is the ideal place to be, always.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

Implementing Successful Search Engine Marketing Techniques

Cemil SEO June 6, 2022Search Engine Marketing, SEO

Using Search Engine Marketing requires you to have an on page HTML code reconstruction and focused keyword strategy.

However, to have real success in using Search Engine Marketing you also need to use off page SEO.

Off Page Search Engine Marketing

Using on page SEO deals with inner-link structure within your website, whereas the off page SEO is what the search engines collect of your data that are the pages not within your domain.

When having a web page, the majority of us know that you need to have a specific keyword strategy and density and an on page HTML code reconstruction. You also need to have off page SEO as these contribute to the success in search engines.

Which means, if you have more off page data, and examples are link popularity, online directories, and a keyword theme, the better you will do in the search engines.

What About On Page Search Engine Marketing?

There are a few important factors in regards to on page SEO and they only holds 44% of the weight when search engines like Google makes a decision based on it. However, in other search engines it could be between 50% – 90%.

When using keywords make sure you have a keyword density, meaning the number of keywords that are used throughout your website. These can be just words or keywords phrases. Having a targeted keyword density helps you to have the right percentage to give your website the right amount of prime results.

You should aim to have a keyword density between 3% and 5%. To calculate your density it is the number of keywords divided by the number of words on your page. Using the right amount of keyword density will help you in getting your website in the first top ten in the search engine listing, which will give the maximum exposure to your site.

One More Tip

Another way to create a successful search engine marketing is by building backlinks. Backlinks allow you to have links from other websites, to your website. If you want to have a high ranking in Google, it is best to have links from other websites. So, in other words backlinks are like popularity votes, the more you have the higher you will be in their search engine.

Backlinks ensure that you will create traffic to your website, and increase attention of your website to search engines like Google. A great way to create backlinks is through article marketing.

Using article marketing will help you in getting a lot of keyword anchored backlinks. There are many article directories that will accept your article such as ezinearticles.com or go articles. You can submit your article and in return you can receive links.

Building a backlink for your website is great way to get your website in the search engines, but this is something that does take time.

To have a successful search engine marketing , you need to ensure that you have the right amount of keyword density for your website. You need to build backlinks to boost your listing in the search engines.

Knowing what on page and off page, will also help in getting the best out of your website and getting the best results for your search engine optimization.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

Welcome to Sydney Freelance

Cemil SEO June 6, 2022SEO, Web Design

Hi and welcome to Sydney Freelance

Sydney Freelance is a wholly Australian owned and operated digital agency specializing in Small Business Web Design, Website Optimization, Content Creation and Traffic Generation.

Sydney Freelance was created out of the need to ensure that individuals, small business and medium enterprises could rely on somebody working with them to grow their online exposure using only proven techniques without the hype, no buzzwords and exorbitant costs.

At Sydney Freelance, we understand the need and importance for businesses to continually grow their online presence in this ever tech-savvy and online world.

Ongoing training, seminar’s and strategic collaboration with industry leaders allows Sydney Freelance to keep ahead of the rest and provide you with the winning formula for online success.

Keyword Research

Cemil SEO June 6, 2022Keyword Research

You could easily consider keyword research and keyword planning the lifeblood of your website.

Your site, which you rely on search engines to index and promote and make no mistake, keyword research is a pivotal element.

Niche tools are an indispensable tool for locating appealing, profitable keywords and subjects to incorporate into your website or blog.

Additionally—what good is even a perfectly crafted, perfectly linked website if you don’t know where to find products to sell with it?

Foundational knowledge in Keyword Research

Finding niche tools is all about knowing where to look. Google, Yahoo and Bing—consider them your new online best-friends.

In addition, carefully consider the following facts:

- Keywords—and all of the research that accompany them—are vital to SEO rankings, as well as the traffic that you want to elicit. So, center all of your keywords around the title of your website and its content.

- Keyword density is crucial; this means you don’t litter your web page with keywords, you make them “flow” perfectly with the adjoining text, and you use a one through two percent keyword density. For example, you have a 500 word article—so there must be a maximum of 10 iterations. Six through eight is usually preferable, and spread them out evenly.

- Just as vital as keywords are to search engine indices, introductions (and headers or top-aligned horizontal menus, to an extent) serve to make your audience want to stay on the your page and read-on; or, they can make viewers click off your website just as fast as they signed onto it. Make an introduction (whether it be text, flash intros, or whatnot) that accurately represents what your page is about and contains finely-tuned words that will bait viewers in

- Create a “resource box”. This is the link at the end of your article—or anywhere on your webpage you see fit—for a link to your website where you actually sell goods and services.

- Google Keyword Tools can be a very effective resource in finding the right keywords and keyword phrases; however, with millions of people using the same tool, you’ll have to expand your arsenal of niche tools. Keyword strands, or long-tags, are equally as important. Take extra care to find common search phrases and common keywords associated with your topic; this usually requires dissecting them, and rearranging them to account for dozens of variations of the same phrase.

- Google Zeitgeist, or Google Trends, can also offer valuable insight as to the current topics and keywords, as well as rising stars in the field.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

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