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Sydney Freelance was created out of the need to ensure that individuals, small business and medium enterprises could rely on somebody working with them to grow their online exposure using only proven techniques without the hype, no buzzwords and exorbitant costs.
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Implementing a sound Local Search Engine Optimization strategy is the best way to drive traffic (and potential customers) to your website in an effort to increase sales.
As a small business, having an online presence and being found online has never been more important than it has in the current business marketplace.
You do not need to be a small business that sells it’s products or services online, however in this tech-savvy world more and more consumers are turning to using the internet to find the services and products that they want before they leave their homes.
Below is a list of important Local Search Engine Optimization tips to perform on your website that may help you increase your customer base:
Register Your Website With All The Major Search Engines
The 3 major search engines, being Bing, Yahoo and of course Google all have their own Webmaster or Website service tools. You can create an account with each and submit your site to them.
Target Keywords Using Local Search Engine Optimization Techniques
Keywords are one of the most important aspects of Local Search Engine Optimization. Take for example if you are a florist in Sydney, Australia – you would want to target the keywords “Sydney florist” as that would be the primary search term that consumers would be searching for.
Do Not Over Use Keywords
There is a certain ‘sweet spot’ to the number of keywords that should be used per webpage. Over-doing it can actually work against you, so you should focus on using one keyword per page.
Build Quality Backlinks
Building off-page SEO content, or backlinks are a very important aspect of Local Search Engine Optimization. You can write articles, create videos and submit blog posts to other blogs to get backlinks. There are different kinds of backlinks such as one way links, two way links, reciprocal links, etc. These types of links all work differently and you should consult your SEO Consultant to create a sound SEO strategy.
Create Quality Content
When you use content on your website as part of your local search engine optimization strategy, try to make it as interesting and to provide a purpose or a benefit to the reader. The more useful, beneficial and interesting content that you create and longer visitors will remain on your site and the higher potential that they will become a return visitor and a customer.
Search engine use title tags to calculate the topic of your page and site as a whole. Using relevant title tags will aide in your local search engine optimization strategy.
Using all of the above advice will get you some really great SEO for your website, although there are more things you can do, that you can look into by performing a web search.
Using Search Engine Marketing requires you to have an on page HTML code reconstruction and focused keyword strategy.
However, to have real success in using Search Engine Marketing you also need to use off page SEO.
Off Page Search Engine Marketing
Using on page SEO deals with inner-link structure within your website, whereas the off page SEO is what the search engines collect of your data that are the pages not within your domain.
When having a web page, the majority of us know that you need to have a specific keyword strategy and density and an on page HTML code reconstruction. You also need to have off page SEO as these contribute to the success in search engines.
Which means, if you have more off page data, and examples are link popularity, online directories, and a keyword theme, the better you will do in the search engines.
What About On Page Search Engine Marketing?
There are a few important factors in regards to on page SEO and they only holds 44% of the weight when search engines like Google makes a decision based on it. However, in other search engines it could be between 50% – 90%.
When using keywords make sure you have a keyword density, meaning the number of keywords that are used throughout your website. These can be just words or keywords phrases. Having a targeted keyword density helps you to have the right percentage to give your website the right amount of prime results.
You should aim to have a keyword density between 3% and 5%. To calculate your density it is the number of keywords divided by the number of words on your page. Using the right amount of keyword density will help you in getting your website in the first top ten in the search engine listing, which will give the maximum exposure to your site.
One More Tip
Another way to create a successful search engine marketing is by building backlinks. Backlinks allow you to have links from other websites, to your website. If you want to have a high ranking in Google, it is best to have links from other websites. So, in other words backlinks are like popularity votes, the more you have the higher you will be in their search engine.
Backlinks ensure that you will create traffic to your website, and increase attention of your website to search engines like Google. A great way to create backlinks is through article marketing.
Using article marketing will help you in getting a lot of keyword anchored backlinks. There are many article directories that will accept your article such as ezinearticles.com or go articles. You can submit your article and in return you can receive links.
Building a backlink for your website is great way to get your website in the search engines, but this is something that does take time.
To have a successful search engine marketing , you need to ensure that you have the right amount of keyword density for your website. You need to build backlinks to boost your listing in the search engines.
Knowing what on page and off page, will also help in getting the best out of your website and getting the best results for your search engine optimization.