Search Engine Optimisation is the best way to drive traffic to your website, by using just a few tools.
Below is a list of 5 really important things to perform, with respect to SEO for your website:
Register With One Search Engine At a Time
Websites do not want you to register over and over again with them, nor do they want you to attempt any “mass” registration, since that would mean you could have a robot doing it for you.
Therefore, you always want to register with one website at a time, period. Give them ALL your information, especially all that they require in order to optimize the engine for your website to be searched for there.
Create a Unique Keyword for Each Webpage
This is really crucial, because even thought it might not seem important, the one keyword that each webpage has on it can be included in a sub search, which can place your website ahead of others, depending on what your keywords are.
Be as creative as possible, but also try to keep it different for each webpage, for uniqueness.
Do Not Over Use Keywords
Over-saturating with keywords will not help you out, unless you want your website to eventually be banned by a certain search engine. It is not unheard of for them to do so, either.
Their job being of a benign nature totally contrasts with over saturation and deliberate over placement of keywords, which is something that unscrupulous search engine optimizers do, as one of the many tricks that can place a higher “rank” above others.
Never use more than 15-20 keywords per web page, or you will get flagged for “keyword spam”.
Create Content That Flows
When you use content on your website in order to gain search engine optimisation, try to make it as interesting and flowing as possible. If you list things, they should make sense, for example.
You should always strive to have either yourself or whoever does your writing, do it in such a way as to keep the reader’s interest. This isn’t hard to do, with just a bit of creativity and of course great grammar and spelling.
Give The Search Engines What They Require
Search engines require a few things, in order to best work for you. The first thing to consider is title tags. These can be 60 or more characters, and carry a few keywords at best. Think of them as an introduction, to an article that has a title. The second item is header tags. They work a bit differently, as they are numbered 1 to 7, and search engines easily recognize them.
Be sure to include them, or you will not get the maximum optimisation you could get, were you to do so. Of course, keyword meta tags (as discussed above) are equally important, as are the placement of the one keyword per webpage, itself.
Using all of the above advice will get you some really great SEO for your website, although there are more things you can do, that you can look into by performing a web search.