Using Search Engine Marketing requires you to have an on page HTML code reconstruction and focused keyword strategy.
However, to have real success in using Search Engine Marketing you also need to use off page SEO.
Off Page Search Engine Marketing
Using on page SEO deals with inner-link structure within your website, whereas the off page SEO is what the search engines collect of your data that are the pages not within your domain.
When having a web page, the majority of us know that you need to have a specific keyword strategy and density and an on page HTML code reconstruction. You also need to have off page SEO as these contribute to the success in search engines.
Which means, if you have more off page data, and examples are link popularity, online directories, and a keyword theme, the better you will do in the search engines.
What About On Page Search Engine Marketing?
There are a few important factors in regards to on page SEO and they only holds 44% of the weight when search engines like Google makes a decision based on it. However, in other search engines it could be between 50% – 90%.
When using keywords make sure you have a keyword density, meaning the number of keywords that are used throughout your website. These can be just words or keywords phrases. Having a targeted keyword density helps you to have the right percentage to give your website the right amount of prime results.
You should aim to have a keyword density between 3% and 5%. To calculate your density it is the number of keywords divided by the number of words on your page. Using the right amount of keyword density will help you in getting your website in the first top ten in the search engine listing, which will give the maximum exposure to your site.
One More Tip
Another way to create a successful search engine marketing is by building backlinks. Backlinks allow you to have links from other websites, to your website. If you want to have a high ranking in Google, it is best to have links from other websites. So, in other words backlinks are like popularity votes, the more you have the higher you will be in their search engine.
Backlinks ensure that you will create traffic to your website, and increase attention of your website to search engines like Google. A great way to create backlinks is through article marketing.
Using article marketing will help you in getting a lot of keyword anchored backlinks. There are many article directories that will accept your article such as ezinearticles.com or go articles. You can submit your article and in return you can receive links.
Building a backlink for your website is great way to get your website in the search engines, but this is something that does take time.
To have a successful search engine marketing , you need to ensure that you have the right amount of keyword density for your website. You need to build backlinks to boost your listing in the search engines.
Knowing what on page and off page, will also help in getting the best out of your website and getting the best results for your search engine optimization.