Search Engine Optimisation

What is Search Engine Optimisation

In the wonderful world of the Internet, specifically when it has to do with making your website the most searchable one on the planet, Search Engine Optimisation (SEO, as it is called) can make the difference between being searchable, but with 100 others, or searchable with 10 or 20 others.

It’s really that important for a website to consider this optimisation, since the whole idea is to drive traffic to your website.

The Definition of SEO

So, what is SEO, you might ask? Well, it is literally a way of making a website the most searchable it can be, by a combination of registering with search engines, utilizing certain criteria for maximum results, thus placing your website as highest-ranking as is possible.

It seems like it is very complex, but it really isn’t, once you get the hang of it.

The Importance of the Keyword

One of the most important components, with regard to SEO, is the keyword, which can be keywords, up to 15-20 per web page in order not to be flagged for “keyword spam” by a search engine.

It used to be, were you could pretty much get away with loading your web pages chock full of “keywords”, but now that search engines have started to search for this, with regard to keeping everything as fair as possible, it’s just best to keep to a maximum of 15-20, per web page, period.

This means if you have 5 articles on a webpage, you only want to put three keywords into each of them, period. If you want to put 10 articles on a webpage, then only 2 per article will get you by, in order to not be flagged as a “spamming” website.

Keywords should be as unique as possible and relevant to the material you are writing about, too.

Creating Unique Content: A Must

The content of your articles, when placing them with keyword saturation on a website, is very important. You don’t want something boring that no one can either care about or understand.

Your goal is to keep someone interested, informed and liking what you have to say.

Specific links, generating from the article, are what keep them interested further in products and services, so it is an absolute must that you keep the content flowing, informative and memorable to the person reading it.

What a Title Tags, Header Tags, and Keyword Meta Tags Are

Tags are just what they sound like: they are labels that, when working together, create the best ranking possible in the realm of Search Engine Optimisation. Each title tag can be at least 60 words, and can contain a few keywords.

This is kind of an introduction that can be put together. Header tags can be numbering 1-7, and should be done, because they are what search engines look for, so this is crucial to remember.

Think about the best, relevant information you can choose, when thinking about header tags.

Finally, keyword Meta tags are not to be overused, as was discussed previously; they need to be used only as much as is required, or they will get your web page or pages flagged, which is completely non-productive for SEO.

Seeing the importance of Search Engine Optimisation is a bit hard at first, since the science behind the search engine is a bit complex, and involved certain algorithms and other mathematical calculations.

The unique content of each web page will put your website up there above the rest, which is the ideal place to be, always.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.

Search Engine Optimisation is the best way to drive traffic to your website, by using just a few tools.

Below is a list of 5 really important things to perform, with respect to SEO for your website:

Register With One Search Engine At a Time

Websites do not want you to register over and over again with them, nor do they want you to attempt any “mass” registration, since that would mean you could have a robot doing it for you.

Therefore, you always want to register with one website at a time, period. Give them ALL your information, especially all that they require in order to optimize the engine for your website to be searched for there.

Create a Unique Keyword for Each Webpage

This is really crucial, because even thought it might not seem important, the one keyword that each webpage has on it can be included in a sub search, which can place your website ahead of others, depending on what your keywords are.

Be as creative as possible, but also try to keep it different for each webpage, for uniqueness.

Do Not Over Use Keywords

Over-saturating with keywords will not help you out, unless you want your website to eventually be banned by a certain search engine. It is not unheard of for them to do so, either.

Their job being of a benign nature totally contrasts with over saturation and deliberate over placement of keywords, which is something that unscrupulous search engine optimizers do, as one of the many tricks that can place a higher “rank” above others.

Never use more than 15-20 keywords per web page, or you will get flagged for “keyword spam”.

Create Content That Flows

When you use content on your website in order to gain search engine optimisation, try to make it as interesting and flowing as possible. If you list things, they should make sense, for example.

You should always strive to have either yourself or whoever does your writing, do it in such a way as to keep the reader’s interest. This isn’t hard to do, with just a bit of creativity and of course great grammar and spelling.

Give The Search Engines What They Require

Search engines require a few things, in order to best work for you. The first thing to consider is title tags. These can be 60 or more characters, and carry a few keywords at best. Think of them as an introduction, to an article that has a title. The second item is header tags. They work a bit differently, as they are numbered 1 to 7, and search engines easily recognize them.

Be sure to include them, or you will not get the maximum optimisation you could get, were you to do so. Of course, keyword meta tags (as discussed above) are equally important, as are the placement of the one keyword per webpage, itself.

Using all of the above advice will get you some really great SEO for your website, although there are more things you can do, that you can look into by performing a web search.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.