In the first stages of establishing yourself as a credible freelancer, you put out offers for good services. Getting plenty of job orders from first-time clients is important because it provides a good starting income.
But if you want to generate a steady income, you have to establish a steady client base.
This means having to Acquire Repeat Customers. The income that comes in from regular patrons is what keeps even the most established businesses afloat and functioning. This makes it important for any freelancer to learn how to acquire repeat customers.
Make a Good First Impression
Leaving a good first impression to first-time customers is a sure way to encourage them to come back to you. In dealing with business affairs, most people refer to past experiences when making decisions.
Be respectful and diplomatic in making negotiations, especially if disagreements arise. Show clients that you are more than capable of meeting their standards and they will entrust their future projects to you.
Study Your Clients
Learn more about your clients and their area of business. You might find that there are other services you can offer them, other than the usual ones that they ask of you. Keep up to date with their current needs and see to it that you can keep up with the increasing demands of a client’s growing business.
This way, the client will know that you are sincere in establishing a strong partnership and they will keep coming back to you. This is a sure fire way to Acquire Repeat Customers.
Be Very Professional
A good way to encourage clients to come back is to make them feel that their regular patronage is well worth every penny. Meet deadlines on the dot and even beat them as much as you can. Double-check your work and be critical of yourself. Try to look for any flaws and correct them.
Doing follow-ups is also an effective method of acquiring repeat customers. Asking clients for some feedback on your services will keep the communication lines open. This is particularly important if you belong to a team. It will be a chance to offer any new services that you can provide.
Remember that keeping repeat customers costs less than attracting new ones. Form strong working relationships so that you can secure your future as a freelancer.