The Email Marketing Phenomenon

Email Marketing

One of the first internet marketing techniques was email marketing.Email Marketing

Social networking sites may be all the rage these days, however they may be considered outdated six months from now and people will stop logging in (there are always a few exceptions).

There is still one place that people will always have to open at a regular basis and that’s their personal email.

Email marketing is very effective in directly reaching potential customers. It is very important for people to have a permanent electronic mailing address in this time and age, and email marketing capitalizes on this necessity.

Why build an Email list?

An email list gradually builds up when the business emails sent out generate positive responses form prospective customers. This list is basically a client list. It is important for any business to have a stable and existing clientele. It indicates an established rapport between you and your customers.

Because of their trust in you, it is highly possible that they will forward your newsletters and updated catalogues to their own friends. Sellers can keep tabs on their devoted customers and comply right away with their product orders.

What are the benefits of Email Marketing?

This marketing technique enables businesses to spread word about their products and services over long distances in a professional manner, as opposed to social networking sites where transactions are very casual.

It also provides a direct communication line for the customers to privately transact a business with the seller. Of course, a big appeal is that email marketing is very cheap compared to other marketing mediums. It also requires less manpower on the company’s part.

Reporting is also very essential for any business and with email marketing you can identify exactly what is working and what is not. With other marketing mediums such as T.V or radio, it is almost impossible to identify the ROI. As many email marketing software packages have in-built reporting capabilities, tracking the delivery, open and click-through rates of your email marketing campaigns are easily performed.

How do you acquire leads?

Some marketing leads can be bought in order for you to have exclusive email marketing. These kinds of leads may cost a bit, but customer response is a guarantee. Leads can also be created by collaborating with other companies or businesses (those that complement yours, of course, and not direct competition) in bulk email leads.

Survey leads are helpful if you want to gain insight on how to best approach the target clients. It is important for any business to know more about their customers, get information on what they need and what are the things that will encourage them to make a purchase. This is done by sending out forms with short, strategic questions for customers to fill in.

Tips to boost sales from your Leads

Your email marketing campaigns should be designed to draw the attention of your leads to the products or services that you are offering.

The key is to be creative in sales pitches and webpage design so that once the customers actually arrive on your doorstep, they won’t click the back button because the site looks generic, or even unprofessional. Make sure the attractive deals are easily spotted and the information is concise yet inviting. You can unleash your marketing skills more quickly and efficiently in this stage of email marketing.

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Email Marketing – A Golden Business Tool

Email Marketing

Email marketing has become a very powerful tool, in the way to increase online traffic to a business.Email Marketing

A survey done by the Direct Marketing Association (DMA) involving small businesses showed that 54%, rated using email as one of the top ways in driving potential customers to their storefronts and web sites.

When you use email marketing it can be easy, cost effective and fast in building a client list and driving sales to your website.

Here’s something to ponder:

Each dollar spent on direct marketing yields, on average, a return on investment of $11.73, versus ROI of $5.23 from non-direct marketing expenditures. That’s the Power of Direct.
From DMA’s The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the US, 2009-2010 Edition.

Email Marketing List

Create a mailing list of clients that you are interested in sending your marketing email to. The best way to do this is to “buy” a mailing list. It’s important to understand that the use of the word “buy” in this situation is by using a lead generation company to either grow your own list size or leverage off the email marketing expertise of the lead generation company to market your product or service to their subscribers.

By having a mailing list you will be able to constantly send emails to your customers regularly. This ensures that you can keep in regular contact with your customers. However, when having a mailing list the quantity or the list size is less important than the quality of the people on your lists as they will be the ones that will increase your sales.

As part of your email marketing, offer your visitors something of value to them, to make them interested in signing up to your list. These could be special discounts, a weekly tips newsletter plus other incentives. Have a sign up on every page on your website, or place it in a convenient position on your site where it is able to be seen easily.

You can always look to email potential member’s offline, this is especially true for those who have a storefront. You can always look for customers at conferences, events and anywhere you think someone will be interested in your business. Another tip is to put your list into different categories, which will help you test your emails and allow you to know which emails are working.

Benefits Of Email Marketing

The benefits of email marketing are that it can reach a wider audience a lot quicker with little costs associated with it. You are able to target your market to a particular business or people that are in the same market area as you are.

Having a mailing list can build relationships with your clients as a majority of clients tend to and like to deal with email more than any other means. There is also less time involved in campaign marketing as you just need to write and send to who you want.

Using email marketing is a great tool to drive sales to your website. There is less time involved in marketing through emails as you just need to type and send (although there is a certain amount of reporting that must be conducted to see whats working and what isn’t).

When using email marketing you are able to create a client list, which will enable you to build a list of potential customers and those that are interested in what you have to offer, which will produce in sales for you.

It’s important to get the right advice and use a lead generation company or email marketing specialist to delivery what you need.

If you are looking for SEO Consulting or Small Business Web Design services, Contact Us today.