One of the first internet marketing techniques was email marketing.
Social networking sites may be all the rage these days, however they may be considered outdated six months from now and people will stop logging in (there are always a few exceptions).
There is still one place that people will always have to open at a regular basis and that’s their personal email.
Email marketing is very effective in directly reaching potential customers. It is very important for people to have a permanent electronic mailing address in this time and age, and email marketing capitalizes on this necessity.
Why build an Email list?
An email list gradually builds up when the business emails sent out generate positive responses form prospective customers. This list is basically a client list. It is important for any business to have a stable and existing clientele. It indicates an established rapport between you and your customers.
Because of their trust in you, it is highly possible that they will forward your newsletters and updated catalogues to their own friends. Sellers can keep tabs on their devoted customers and comply right away with their product orders.
What are the benefits of Email Marketing?
This marketing technique enables businesses to spread word about their products and services over long distances in a professional manner, as opposed to social networking sites where transactions are very casual.
It also provides a direct communication line for the customers to privately transact a business with the seller. Of course, a big appeal is that email marketing is very cheap compared to other marketing mediums. It also requires less manpower on the company’s part.
Reporting is also very essential for any business and with email marketing you can identify exactly what is working and what is not. With other marketing mediums such as T.V or radio, it is almost impossible to identify the ROI. As many email marketing software packages have in-built reporting capabilities, tracking the delivery, open and click-through rates of your email marketing campaigns are easily performed.
How do you acquire leads?
Some marketing leads can be bought in order for you to have exclusive email marketing. These kinds of leads may cost a bit, but customer response is a guarantee. Leads can also be created by collaborating with other companies or businesses (those that complement yours, of course, and not direct competition) in bulk email leads.
Survey leads are helpful if you want to gain insight on how to best approach the target clients. It is important for any business to know more about their customers, get information on what they need and what are the things that will encourage them to make a purchase. This is done by sending out forms with short, strategic questions for customers to fill in.
Tips to boost sales from your Leads
Your email marketing campaigns should be designed to draw the attention of your leads to the products or services that you are offering.
The key is to be creative in sales pitches and webpage design so that once the customers actually arrive on your doorstep, they won’t click the back button because the site looks generic, or even unprofessional. Make sure the attractive deals are easily spotted and the information is concise yet inviting. You can unleash your marketing skills more quickly and efficiently in this stage of email marketing.
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